Senior Audience
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 Today, Americans over age 65 make up 12% of our country's population, control nearly 30% of its wealth, and spend more than $700 billion annually on goods and services. And the boom is just beginning.Yes, the graying of America has begun, and the numbers are staggering. But numbers don't buy. People do. And to sell to the affluent, over-65 market, you need to understand their hopes and their fears, their needs and their desires, their motivations and their concerns. At Love & Company, we do understand, because we specialize exclusively in marketing to seniors. To gain insight into this sophisticated market segment, we go beyond studying demographics. We talk with seniors, and pursue our own proprietary senior marketing research studies to learn to see the world through their eyes. We apply our knowledge to provide effective, creative advertising, strategic marketing and sales management services that address the challenges of selling your product or service to the senior audience. The result: a fully integrated marketing plan that sets your sales in motion.  |
