The Heritage of Green Hills

Teaser Series and Splash Advertisement Campaign

Campaign:

outdoor · print · online · direct mail · radio

The Heritage of Green Hills, an American Heritage Community, is located in Reading, Pennsylvania. In the spring of 2006, we developed a rebranding and lead-generation campaign to generate name awareness and communicate both the community’s value as a fresh choice for retirement living and its distinctive wellness program.

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Fleet Landing

Sneak Preview Event Campaign

Campaign:

print · online · direct mail

Fleet Landing is a continuing care retirement community in Atlantic Beach, Florida. One of our newer clients, Fleet Landing began working with us in December 2008. We are performing a significant update to the community's branding program, and we have developed an extensive marketing and lead generation plan for 2009, including developing new creative materials and planning and placing all media. The Sneak Preview campaign was developed to promote the opening of the new wellness center, Windward Commons, and wellness program, WellInspired ™. Guests received a sneak peak of the building through hard-hat tours, as well as learning more about Fleet Landing as a community.

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Falcons Landing

Advertising Campaign

Campaign:

print · online

Falcons Landing is an AFROC retirement community in Potomac Falls, Virginia, exclusively for military officers and their spouses. These ads were part of a lead generation campaign and were placed in several different publications, specifically MOAA Magazine and the Guide to Retirement Living.

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Edgewood Retirement Community

Fall Rightsizing Campaign

Campaign:

print · online · direct mail · radio

Edgewood is a full-service luxury retirement community located in North Andover, Massachusetts. We have been providing marketing planning, media planning, marketing program management, rebranding, creative and sales management services to Edgewood since early 2008 as part of an expansion program. The fall 2008 Rightsizing Campaign was created for an onsite lead generation event to sell their expansion cottages. It featured author Ciji Ware and her best seller, Rightsizing Your Life: Simplifying Your Surroundings While Keeping What Matters Most.

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