Love & Company Wins Awards in

2011 National Mature Media Awards Program

Love & Company was recently a winner in the 20^th annual National Mature Media Awards Program. The program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation’s finest marketing, communications, educational materials, and programs designed and produced for older adults.

Award-winning work was completed for two clients, ACTS Retirement-Life Communities and Edgewood Retirement Community.  ACTS, a multi-community client, has partnered with Love & Company for brand freshening and lead generation materials for two of their communities, Magnolia Trace of Huntsville, AL and Manor House of Seaford, DE.  Edgewood Retirement Community of North Andover, MA has been a client of Love & Company’s since 2008, utilizing branding, lead generation and sales assistance services to fill and maintain census in their cottage and community expansion.  A full case study detailing Love & Company’s work with Edgewood is available.

The 2011 Mature Media Awards won are:

• Merit Award for Marketing/Advertising Campaign - Testimonial direct mailers, ads and billboard campaign
• Merit Award for Marketing/Advertising Campaign – November and December luncheons direct mails, teaser and large print ads
• Merit Awards for Marketing/Advertising Campaign – Rightsizing Festival direct mail and print ad
• Merit Award for Direct Mail – November luncheon direct mailer

Magnolia Trace project team:

• Tyler Sprecher, Principal, VP Creative Director
• Jessica Kraft, Senior Marketing Account Manager
• Scott Rasmussen, Copywriter
• Pat Barto, Production & Traffic Manager
• Scott Markle, Design & Production Specialist
  

• Merit Award for Newspaper Ad- What’s New? Print ad

Manor House project team:

• Tyler Sprecher, Principal, VP Creative Director & Copy Direction
• Jessica Kraft, Senior Marketing Account Manager
• Pat Barto, Production & Traffic Manager
• Scott Markle, Design & Production Specialist

• Merit Award for Direct Mail – Bistro Grand Opening direct mailer

Edgewood Retirement Community project team:

• Tyler Sprecher, Principal, VP Creative Director
• Jessica Kraft, Senior Marketing Account Manager
• Beth Werrell, Copywriter
• Pat Barto, Production & Traffic Manager
• Scott Markle, Design & Production Specialist

All above awards were in the Marketing and Communications category. 

 “We were delighted to take part in the Mature Media Awards Program this year, and were honored to be selected as a winner,” says Jessica Kraft, senior marketing account manager.

Nearly 1,000 entries were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market.

Love & Company is a full-service research, marketing, sales and advertising firm that specializes in marketing senior living, health, financial and other products and services to the mature market.

For more information about Love & Company, call Tim Bracken at 301-663-1239 or visit their Web site at www.loveandcompany.com