“WesleyLife is not just about retirement living, we are a health and wellness organization that helps older adults live longer, healthier lives. Love & Company not only understands the retirement living industry in general, but they were able to create uniquely tailored tactics and messages that differentiated us in the market place.”
“The Love team is positive, professional and collaborative.”
“As an outcome driven organization, Lenbrook not only appreciated the creative talent of Love & Company but found its outcome-based approach to sales to be very complementary to our culture. By measuring every aspect of the marketing and sales process we have been able to create a model that identifies successes but also quickly identifies areas for improvement. This approach allows the entire team - from the counselors to leadership - to stay focused on the most critical factors.”
“With the leadership of Susan Foley, our team increased its closing ratio by 1.5 points. The result was that we doubled our sales in 2011 over 2010 and 2012 is on track for another good year. Discovery training was the difference. Our residents and CFO are very excited!”
“Our relationship with Love & Company assisted in positioning us for success through creative guidance, focus groups, competitive pricing, and a wealth of resources. As a result, our Expansion Reservation program has exceeded our expectations and also boosted our current IL sales.”
Love & Company has worked very hard to step outside the boundaries of a typical marketing firm or ad agency. From the beginning we realized that to create and manage truly effective marketing and advertising requires stepping into our clients’ shoes, and understanding what they really need. Building this kind of relationship goes beyond winning awards and collecting industry kudos: it builds brands and furnishes clients with the fuel that enables real growth.
A major turning point occurred early on, as we tested the water of the senior living market. Working within a volatile, high-growth industry got us thinking about how to create work that is programmed to do one thing: get results. Since then, we have developed and used systems, processes and tools that allow us to produce work of that caliber. This is work that excites and motivates seniors to take action. At times it may not appear flashy or even highly appealing to the rest of us. But it works and works well.
Today, a client may select us for help with Marketing Analysis & Planning, Creative Brand Positioning & Lead Generation or Sales Training & Management. Many clients choose us to get us involved in all three areas, and this is when we really shine, by achieving both lasting relationships and verifiable, real-world results. We become a true senior marketing and sales partner.