Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Identifying Growth Opportunities Part II: Getting New Development Right: Four Research Fundamentals That Avoid Costly Project Mistakes and Redesigns
September 25, 2025 • 12:00 pm - 1:00 pm
In senior living development, wrong assumptions can derail an entire project at the development stage. From misidentifying your primary market area (PMA) to overestimating demand, misjudging your competition or setting pricing too high, the consequences of flawed market research is expensive—and avoidable.
Presenters
- Lauren Houlik, Director of Market Intelligence
- Sara Montalto, Senior Vice President, Strategic Services
- Rob Love, President/CEO
Join us for part two of our webinar series on regional growth opportunities as we unpack the most common reasons senior living projects incur avoidable costly overruns or even fail—and how smarter, more honest market research can set you up for success. We’ll explore the differentiators that make all the difference: from PMA definition based on real movement data, to resident demographic analysis that informs design and pricing, to competitive site visits that go beyond the superficial.
Lead generation today can feel like a moving target, thanks to Google’s ever-changing algorithm changes that play havoc with your paid media and SEO strategies.
Join us to discover how the right content strategy approach can transform your strategy by aligning your content with how today’s prospects actually search online, helping you build sustainable lead systems that work with (not against) today’s search platforms.
This session is built on real-world examples and lessons learned from dozens of projects across the country. Whether you’re planning an expansion, repositioning, or a brand-new development, this is the insider’s guide to getting it right and keeping costs contained.
You’ll Learn:
- Why PMA and demand calculations must be handled separately—and the risks when they aren’t
- How competitive scorecards can reveal more than a surface comparison
- The role of resident and prospect demographics in contract strategy and pricing
- How advanced consumer research helps you avoid costly surprises
- Red flags to watch for in any market study
Past Webinars
Click the title of the webinar below to watch the session recording
Senior Living Content Marketing Strategy: Building Relationships and Revenue
Presenters: Rob Love, President/CEO, Love & Company Jason Miller, Senior Creative Director, Love & Company Lexi McDaniel, Content Marketing Strategist, Love & Company What if people genuinely looked forward to your marketing communications? No, really. What if your residents and prospects engaged with all your social posts, pinned...
Emotional Intelligence Drives Success in a Digital-First Marketing World
Presenters: Rob Love, President/CEO, Love & Company Joan Kelly-Kincade, Strategic Sales Advisor, Love & Company Hoyle Koontz, Partner, The Vectre Nate O’Keefe, CEO, Roobrik As senior living prospects grow ever-more digitally oriented, they are better educated than ever before about Life Plan Communities and the benefits of this lifestyle....
Inclusion as an Essential Growth Strategy
Presenters: Marvell Adams, Jr., Founder and CEO, W Lawson Company; CEO, Caregiver Action Network Rob Love, President/CEO, Love & Company By 2040, there will be about 44 million more adults age 65+ than there were in 2022. Of those, over half will be a person of color. The baby boomer generation will be the last in which people of color...
A Look Ahead At 2024: It’s Time To Grow
Presenters: Dan Hermann, President and CEO, Ziegler Larry Gumina, Chief Executive Officer, Ohio Living John Spooner, Co-Chief Executive Officer, Greystone Communities Rob Love, President/CEO, Love & Company (moderator) After years of dealing with a pandemic, rising construction costs, inflationary pressures and high interest rates,...
Improve Census and Margins with the Six Ps
Presenters: Greg Hensley, Senior Vice President, Plante Moran Living Forward Sally Heffernan, Senior Vice President, Plante Moran Living Forward Sara Montalto, Senior Vice President, Strategic Services, Love & Company Rob Love, President/CEO, Love & Company Marketability and high occupancy in today’s competitive senior housing market can...
Five Keys to Strong Sales Performance
Presenters: Sara Montalto, Senior Vice President, Strategic Services, Love & Company Genie Heer, Strategic Sales Advisor, Love & Company Liz Phlegar, Account Strategy Director, Love & Company Rob Love, President/CEO, Love & Company After multiple years of high inflation, it’s more important than ever for communities to maximize...
How to Fill a Community in Today’s Changed World
Presenters: Tina McLeod, Vice President, Strategic Marketing Services, Love & Company Genie Heer, Strategic Sales Advisor, Love & Company Joan Kelly-Kincade, Strategic Sales Advisor, Love & Company Rob Love, President/CEO, Love & Company Many communities are operating at lower census levels today than they were prior to the...
Overcoming Inflationary Pressures, Part II: Longer Term Strategies to Increase Organizational Margins
Presenters: Toby Shea, Partner, OnePoint Partners Mike Kivov, Partner, OnePoint Partners Sara Montalto, SVP of Strategic Services, Love & Company Rob Love, President/CEO, Love & Company In our February 28 webinar, “Strategies to Increase Revenue and Control Costs in 2023,” Love & Company and OnePoint Partners addressed immediate...